Advertise

Ad Rate Card with Specifications:

Email mgmt@fillingstation.ca to book your economical ad today!
Sure, with national distribution we could charge more, but we like to help our fellow non-profits and small businesses.
If we all work together, we'll get further, don't you agree?

Notes

• filling Station has limited ad space. Ads should be reasonably relevant to our audience of curious writers, artists, designers, and lovers of the same.
Please query mgmt@fillingstation.ca if you are uncertain whether your business is targeted to our readership.
• Ad swap option available for fellow Canadian literary magazines.
• Ad design available upon request for an additional charge.

Acceptable Formats

• PDF
• EPS (fonts converted to curves, images at 300 dpi, line art at 1200 dpi)
Email trouble-free files to mgmt@fillingstation.ca
Please zip files before sending, or send via YouSendIt or similar online service for sending large files.
When using online service, please send an additional brief email to let us know what it is we’ll be downloading.
You could also put your ad on a disc & mail it to the address below.

Payment Options

Pay by Paypal to mgmt@fillingstation.ca, or by cheque or money order sent here:
filling Station Ads, Box 22135 Bankers Hall RPO, Calgary, AB T2P 4J5

Questions? Email mgmt@fillingstation.ca

Interesting Facts

• filling Station publishes 3 times per year with extensive distribution to independent book stores and limited Chapters/Indigo stores.
• Each issue of filling Station stays on the newsstand for up to four months.
• An average of 93% of our exclusive, limited print run (500-2000 copies per issue) makes it into the hands of interested readers
through both paid and controlled circulation.
• Unlike other kinds of magazines, literary and arts magazines are timeless rather than timely, meaning our content
stays relevant to our readership well beyond newsstand dates.
• New! Your ad will also appear in our new digital edition from Zinio, compatible with most e-readers!

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Why Advertise in Print Magazines these days?

Our umbrella org, Magazines Canada, handles our distribution and that of many other Canadian magazines; it's also a source of many good things, including research and statistics. Here, from a Magazines Canada document called Why Advertise in Magazines?, are ten good reasons for advertising with filling Station:

10. Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.

9. Magazine advertising is targeted: Magazines engage readers in very personal ways. There's a magazine for every passion and a passion for every magazine. Use magazines to reach your target audience in a meaningful way — a way in which Specialty TV just can't compare. Plus magazine readers reach the affluent, those with disposable income to buy advertised brands.

8. Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.

7. Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.

6. Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand's benefits. Consumers clip and save magazine ads for future reference.

5. Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.

4. Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That's why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.

3. Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favourability and purchase consideration—the most sought after metrics that are hardest to sway.

2. Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the media mix improves marketing and advertising ROI.

1. Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.

Add to these reasons the very targeted niche market of emerging and established writers and discerning readers that filling Station successfully reaches, and, if our demographics and psychographics coincide, you have plenty of good reasons for adding a filling Station ad to your well-rounded marketing plan. Contact us today.